[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.inton.cz\/zaklady-na-ktere-behem-seo-auditu-nesmite-zapomenout\/#Article","mainEntityOfPage":"https:\/\/www.inton.cz\/zaklady-na-ktere-behem-seo-auditu-nesmite-zapomenout\/","headline":"Z\u00e1klady, na kter\u00e9 b\u011bhem SEO auditu nesm\u00edte zapomenout","name":"Z\u00e1klady, na kter\u00e9 b\u011bhem SEO auditu nesm\u00edte zapomenout","description":"Faktor\u016f, m\u00edst a aspekt\u016f, kter\u00e9 mus\u00edte vy nebo marketingov\u00e1 agentura proj\u00edt, zkontrolovat a napravit je obrovsk\u00e9 mno\u017estv\u00ed. Pod\u00edvejme se na n\u011bkolik z\u00e1kladn\u00edch v\u011bc\u00ed, kter\u00e9 jsou pro SEO kontrolu nezbytn\u00e9 a jednodu\u0161e je mus\u00edte ud\u011blat. Jinak str\u00e1nky nepob\u011b\u017e\u00ed tak, jak maj\u00ed a ani o tom nebudete v\u011bd\u011bt. \u010c\u00edm za\u010d\u00edt? Hned v za\u010d\u00e1tku je dobr\u00e9 se pod\u00edvat […]","datePublished":"2020-05-18","dateModified":"2020-05-18","author":{"@type":"Person","@id":"https:\/\/www.inton.cz\/author\/#Person","name":"","url":"https:\/\/www.inton.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/cbcb92d2d459f60d1dc08d6e5973c6b0ed1017e8a3b51da0599e03841cfa81e6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cbcb92d2d459f60d1dc08d6e5973c6b0ed1017e8a3b51da0599e03841cfa81e6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"inton.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.inton.cz\/wp-content\/uploads\/%C5%BDena%20vyhled%C3%A1v%C3%A1n%C3%AD%20tablet.jpg","url":"https:\/\/www.inton.cz\/wp-content\/uploads\/%C5%BDena%20vyhled%C3%A1v%C3%A1n%C3%AD%20tablet.jpg","height":0,"width":0},"url":"https:\/\/www.inton.cz\/zaklady-na-ktere-behem-seo-auditu-nesmite-zapomenout\/","about":["Spole\u010dnosti"],"wordCount":433,"articleBody":"       Faktor\u016f, m\u00edst a aspekt\u016f, kter\u00e9 mus\u00edte vy nebo marketingov\u00e1 agentura proj\u00edt, zkontrolovat a napravit je obrovsk\u00e9 mno\u017estv\u00ed. Pod\u00edvejme se na n\u011bkolik z\u00e1kladn\u00edch v\u011bc\u00ed, kter\u00e9 jsou pro SEO kontrolu nezbytn\u00e9 a jednodu\u0161e je mus\u00edte ud\u011blat. Jinak str\u00e1nky nepob\u011b\u017e\u00ed tak, jak maj\u00ed a ani o tom nebudete v\u011bd\u011bt.\u010c\u00edm za\u010d\u00edt?Hned v za\u010d\u00e1tku je dobr\u00e9 se pod\u00edvat na z\u00e1kladn\u00ed \u00fadaje o webu a indexaci. Idex je jednoduch\u00fd. Pokud je str\u00e1nka indexovan\u00e1, vyhled\u00e1va\u010de ji zobrazuj\u00ed. A pokud ne, tak ji nezobraz\u00ed. P\u0159i t\u00e9to kontrole proto m\u016f\u017eete skon\u010dit u \u010dty\u0159 v\u00fdsledk\u016f, kter\u00e9 budete \u010di nebudete \u0159e\u0161it. URL adresa:je zapsan\u00e1 a m\u00e1 b\u00fdt,je zapsan\u00e1 a nem\u00e1 b\u00fdt,nen\u00ed zapsan\u00e1 a m\u00e1 b\u00fdt,nen\u00ed zapsan\u00e1 a nem\u00e1 b\u00fdt.V\u00edc mo\u017enost\u00ed nem\u00e1te. N\u011bkter\u00e9 str\u00e1nky mo\u017en\u00e1 nechcete zobrazovat, a proto je nechcete m\u00edt zaindexovan\u00e9. A je to v po\u0159\u00e1dku. Jen se mus\u00edte p\u0159esv\u011bd\u010dit, \u017ee se u v\u0161ech jedn\u00e1 p\u0159esn\u011b o to, co chcete. Pokud ne, je zapot\u0159eb\u00ed to napravit.Jen jedna verzeURL by m\u011blo b\u00fdt u\u017eivatelsky p\u0159\u00edv\u011btiv\u00e9. To znamen\u00e1, \u017ee by se v jeho n\u00e1zvu m\u011blo za lom\u00edtkem objevit to, co m\u016f\u017ee \u010dlov\u011bk i robot o\u010dek\u00e1vat. Stejn\u011b tak byste m\u011bli db\u00e1t na jedn\u00e9 verzi adresy, kter\u00e1 bude pou\u017e\u00edvat stejn\u00fd protokol. Pokud funguje n\u011bkolik z nich, je dobr\u00e9 vybrat tu, kterou lid\u00e9 zad\u00e1vaj\u00ed nej\u010dast\u011bji a tu zvolit jako jedinou. Tento \u00fadaj zjist\u00edte na Google Analytics.Technick\u00e9 parametryVyhled\u00e1va\u010d v\u00e1s mus\u00ed naj\u00edt, abyste se mohli dostat do pov\u011bdom\u00ed u\u017eivatel\u016f. K tomu slou\u017e\u00ed p\u0159edev\u0161\u00edm soubory robots.txt a sitemap.xml. U mal\u00fdch web\u016f to nen\u00ed zas tak d\u016fle\u017eit\u00e9, ale v\u011bt\u0161\u00ed se bez nich neobejdou. M\u00e1te-li na webu origin\u00e1ln\u00ed obr\u00e1zky nebo videa, je vhodn\u00e9 roz\u0161\u00ed\u0159it sitemap i o n\u011b.Rychlost na\u010d\u00edt\u00e1n\u00edRychlost je dnes parametrem, kter\u00fd je d\u016fle\u017eit\u00fd pro v\u0161echny. Mus\u00edte se proto ujistit, \u017ee jste dostate\u010dn\u011b rychl\u00ed. Existuje mnoho n\u00e1stroj\u016f, kter\u00e9 v\u00e1m to \u0159eknou. Google nab\u00edz\u00ed tzv. DevTools, ale vyu\u017e\u00edt m\u016f\u017eete tak\u00e9 PageSpeed Insights nebo Pingdom. Ide\u00e1ln\u011b byste se m\u011bli vej\u00edt do 1,5 sekundy. P\u0159es 3 vte\u0159iny u\u017e je p\u0159\u00edli\u0161 a polovina u\u017eivatel\u016f v takov\u00e9m p\u0159\u00edpad\u011b odch\u00e1z\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Z\u00e1klady, na kter\u00e9 b\u011bhem SEO auditu nesm\u00edte zapomenout","item":"https:\/\/www.inton.cz\/zaklady-na-ktere-behem-seo-auditu-nesmite-zapomenout\/#breadcrumbitem"}]}]